CMC Markets, the publicly listed retail trading company (LSE: CMX), has implemented Convrs' messaging platform to enhance its client communication capabilities across multiple channels, FinanceMagnates.com has learned.

CMC Markets Integrates Convrs Messaging Platform to Streamline Client Communications

The partnership will enable CMC Markets to leverage Convrs' omnichannel messaging technology to connect with clients through popular apps including WhatsApp, Messenger, and Telegram, with the goal of reducing response times and delivering more personalized service.

"This exciting partnership with Convrs will be instrumental in providing a consistent and cohesive customer experience across numerous communication channels," said Benjamin Charbonneau, CMC's Global Head of Retail.

"Traders will now be able to connect with us through their preferred medium, including the ubiquitous WhatsApp, ultimately strengthening trust, fostering deeper connections and delivering more immediate support."

For Convrs, this marks its third collaboration in the CFD space in recent months. In early April, the messaging makeover was also carried out with the technology company Leverate, and in December 2024 with FxPro. In total, the company’s list of broker partners includes 50 different brands, including Capital.com, OANDA, and IronFX.

CMC Expands Offering

The implementation comes as part of CMC Markets' broader investment in technology and client experience improvements. The Convrs platform combines smart automation, live chat, and compliant messaging capabilities designed specifically for financial services companies.

"Partnering with CMC Markets means supporting a shared vision for faster, smarter communication,” Jeremy White, Co-Founder of Convrs, noted. “They're investing in messaging as a core part of the client experience, and we're excited to help them scale that capability securely and effectively."

The integration acknowledges the widespread adoption of messaging apps, particularly WhatsApp with its billions of users worldwide. For trading clients, the new capabilities will allow for more immediate support through their preferred communication channels.

Recently, CMC Markets also changed its pricing structure for stocks offered through CMC Invest and added integration with TradingView, allowing for direct trading from charts.