LUKSO, a Layer 1 blockchain designed for social and creative sectors, appointed the former CEO of Coinbase Germany, Jan-Oliver Sell, as its new Chief Operating Officer

Joining after Four Years at Coinbase

Sell’s appointment comes at a pivotal time for LUKSO, which is transitioning from research to scaling. The company, developed by Universal Everything, aims to introduce a more human-centered blockchain experience. LUKSO’s focus extends past tokens and DeFi, with a vision anchored in digital identity, ownership, and interoperability for creators and communities.

Sell joins the company after four years at Coinbase Germany, where he played a key role in the exchange’s European growth. Notably, he helped secure BaFin’s first crypto custody license—a milestone for regulatory compliance in the region.

Before Coinbase, Sell gained over 15 years of experience in operations and finance, bridging traditional systems with blockchain innovation. LUKSO’s technical foundation stems from co-founder Fabian Vogelsteller, who played a significant role in Ethereum’s development, particularly the ERC-20 token standard.

The network reportedly operates on its own set of protocols, LUKSO Standards Proposals (LSPs), which aim to modernize smart contract frameworks for broader accessibility.

Targeting Creators, Culture, and Community

Unlike many Layer 1 blockchains that prioritize financial instruments, LUKSO targets sectors like fashion, art, gaming, and online identity. Its infrastructure supports Universal Profiles, blockchain-based identities meant to interact seamlessly across platforms. This vision places LUKSO in a niche that prioritizes creative expression and social interaction over trading and speculation.

Source: Finance Magnates